Naming for Success in Algeria: An onomastic Approach to Companies and Products

Abstract

In summary, the purpose of a company name and product name is to distinguish the entity in question from others in the same field. This is particularly important in the context of business onomastics, where a new company or product is born and requires a name. It is important to note that the birth of a company or product is always associated with the attribution of a name. This is the case in the field of business onomastics. A new company or a new product is born, and their birth certificates require a name for them to emerge. This leads de facto to the choice of a name for both the company and its product, so that it is recognised and recognisable both in the commercial register and on the market. This paper presents the findings of research conducted on a corpus of Algerian company names and agri-food and cosmetics products. The article primarily addresses the question of the construction of company and product names in Algerian reality and the value of these names in commercial onomastics.