الذكاء التنافسي كأداة لتحقيق القدرة التنافسية للمؤسسة، دراسة حالة مؤسسة اتصالات الجزائر للهاتف المحمول موبيليس المديرية الجهويةبالشلف

Competitive Intelligence As a Tool to Achieve The Competitiveness Of The Enterprise,A case study of the AlgeriaTelecomEnterprisefor The Mobile Phone,Mobilis-RegionChlef-

الملخص

The study aimed to determine the role of competitive intelligence in its dimensions (Technological ntelligence, Competitor intelligence, Customer intelligence) in achieving the competitiveness of Algeria Telecom enterprise for Mobile Telephone MobilisChlef Region, the deductive approach was adopted with its descriptive and analytical tools to verify the approaches in the theoretical frameworks of the independent variable and its relationship to the variable The dependent is competitiveness, and the hypotheses were tested based on the statistical analysis program Spss by designing an electronic questionnaire to survey the opinions of the study sample, Which included 36 respondents from the employees of the institution under study, where the results showed a statistically significant relationship between competitive intelligence and its dimensions of technological intelligence And the intelligence of the customer and the enhancement of competitiveness in the institution under study at a significant level of 0.05 ≥α, while the intelligence of the competitor was associated with competitiveness in a non-statistically significant way, Therefore the study recommends the need to adopt competitive intelligence as a strategic option to achieve the competitiveness of the economic enterprise.