Dynamic Forces and Contained Energies: An Image Schematic Analysis of Kenyan Gen Zs

Resumo

There is a growing need to describe Kenyan Generation Zs (Gen Zs).  As a result, various terms have been devised to describe them. Some of these descriptions are metaphorical. Since metaphors pervade human language, these metaphorical descriptions offer unique insights but may also present challenges in interpretation due to the multiple meanings they can convey. It is against this backdrop that this study seeks to analyze the metaphors used to describe Kenyan Gen Zs. Image Schema Theory was employed to interpret data within Cognitive Linguistics paradigm. Data was collected through an interview schedule administered to 24 respondents purposively sampled on the basis of gender. The respondents provided terms that are commonly used to describe Kenyan Gen Zs. Conceptual Metaphor Theory was employed to identify the Kenyan Gen Z metaphors from the collected terms by mapping abstract concepts to concrete experiences. Eight metaphors were identified. The identified metaphors were subjected to the CONTAINER and the FORCE image schemas for analysis. The study reveals that image schemas are powerful tools for highlighting Gen Zs' activism as a dynamic energy seeking expression and change. The research concludes that metaphors are integral in understanding the dynamics of Kenyan Gen Zs.