The social dimension of specialised communication in the context of the Covid-19 pandemic

Abstract

This paper discusses the specialized communication challenges during Covid19 pandemic aimed to the public with heterogeneous level of knowledge in
terms of degree of information and acceptance of biomedical and statistical
data. The examples are selected from the official websites and published in
different periods of Covid-19 pandemic: from scientific uncertainty by the
simple definition of the virus towards more detailed information, its behavior,
methods of prevention, treatment and vaccination. The strong collaboration
between government institutions at the international level (WHO, ANSP,
Ministries of Health Prevention from different countries) is also motivated by
the tendency of public to be informed. The documents present on these sites
(articles of scientific popularization, BEH, infographics, thematic files, case
studies etc.) exceed the purely informative and descriptive context, the
objectives being aimed to social responsibilities. The aesthetic dimension of
specialized communication is valorized by the receiver’s emotions and
persuasive content towards preventive behavior. Mask, isolation, image of the
doctor tired by the work are some elements that redefine the values of
specialized communication in the context of global health crisis.