The diversity of language formulations in Algerian advertising speech- an analytical study of a sample of advertisements on Algerian televisionchannels

Abstract

This study aims to identify the levels of various linguistic formulas that are prominent in the Algerian advertising discourse, while revealing their meanings and functional and expressive roles, and in order to achieve this, we conducted a formal and implicit analysis of five advertisements broadcast through Algerian television channels, relying on the purification of that advertising on the intentional sample, and on the descriptive approach we will resort to applying its steps to our studied problem in order to reach the answer to it and achieve its desired goals, by standing on the description and interpretation of various linguistic formulas included in the Algerian advertising discourse, while revealing their functional and expressive roles, and in order to achieve this, we will resort to applying its steps to our studied problem in order to reach the answer to it and achieve its desired goals, by the advertisements under study, with the disclosure of their meanings and connotations, the identification of their functional and expressive roles, and the Content Analysis tool To collect data on the selected advertisements, by subjecting them to the explicit (formal) description of the entire linguistic diversity contained in them, up to the in-depth (implicit) explanation of the structure of those linguistic formulas used in their contents, and revealing the suggestive, expressive and persuasive messages and connotations they contain, to finally reach a set of results, the most prominent of which is that the linguistic formulas employed in the studied: Phonetic, morphological and grammatical, and also included in its compositions a system of rhetorical, communicative and socio-cultural values, to suggest in their meanings their influential and aesthetic ability to address the receiving audience with linguistic compositions corresponding to its specificity and simplified to the content of the products addressed to it, and this is within the framework of changing or modifying its behaviors and attracting it to its meanings are based on the skill of famous people and their professionalism in building and designing linguistic letters with various structures, simplified for their advertising messages and supported by factual information and inclusions They strive to form a positive communication with the recipients that convinces them of the content of the details of the products addressed to them.