CSR: A Reality in Business Strategy Practical Study on the Commitment of Algerian SMEs in the Economic Dimension of CSR

Abstract

CSR has become a reality in the business world. Companies, in particular, SMEs adopt the principles of this new paradigm. Thus, this research aims to explore the engagement of Algerian industrial SMEs in CSR and determine the behavioral typology of these SMEs regarding CSR in its economic dimension. A descriptive approach was used. The data, obtained through a questionnaire distributed to a sample of 219 SMEs, were analyzed by the SPAD software. The study’s results using the MCA method allowed us to draw up a typology of Algerian industrial SMEs in terms of engagement in the economic aspect of CSR. It refers to Capron and Lanoizelée typology: opportunistic behavior with 11% and fatalistic behavior with 89%.; with the influence of socio-economic factors in the engagement of SMEs in the economic aspect of CSR.