المترجم وإستراتيجية التسويق العصبي: من دور الخبير إلى دور الموطن

Abstract

The translator’s role has evolved considerably with the emergence of neuromarketing, cloud computing, localization, e-publishing, artificial intelligence techniques and deep learning...etc. Thus the most important issues are: What is a neural marketing strategy and how can the translator exploit the mechanisms of neuromarketing to localize websites and advertising? Especially after the availability of e - commerce services which are offered by many sites like Amazon the subject of our study. Finally we proved that this has allowed the translator to demonstrate his talents, offer his services and contract with multinational companies.