دور الذكاء الاصطناعي في دعم التنمية السياحية المستدامة

The Role of Artificial Intelligence in Supporting Sustainable Tourism Development

Abstract

Abstract:

     This study examines the role of Artificial Intelligence (AI) in supporting sustainable tourism development amid rapid technological advancement. Artificial Intelligence is one of the most significant modern computing fields, as it relies on advanced algorithms and data analysis to simulate human cognitive abilities such as learning, decision-making, and problem-solving. The application of AI in the tourism sector contributes to improving resource management efficiency, reducing environmental impacts, and enhancing tourist experiences. The research also discusses the concept of sustainable tourism development and its economic, social, and environmental dimensions, highlighting the differences between sustainable and traditional tourism. Furthermore, it emphasizes the importance of AI and digital transformation in forecasting tourism demand, monitoring environmental impacts, and improving destination planning and marketing. The study presents selected international experiences that demonstrate the effectiveness of AI in achieving tourism sustainability. The research concludes that Artificial Intelligence represents a strategic tool for achieving sustainable tourism development, provided it is supported by adequate digital infrastructure, skilled human resources, and appropriate legal and ethical frameworks to ensure balanced development and long-term resource preservation

Key words: Sustainable Development, Artificial Intelligence, Tourism, Sustainable Tourism Development, Digital Transformation.