Virtual Tourism as an option for City Marketing during of the Coronavirus Pandemic -Dubai case study-

السياحة الافتراضية كخيار لتسويق المدن في ظل جائحة فيروس كورونا – دراسة حالة: دبي

الملخص

Abstract:

Virtual Tourism as an option for City Marketing during of the Coronavirus Pandemic

Due to the emerging Coronavirus pandemic, global travel restrictions and closures forced cities and even states. Most of the world's population is switching to at home lifestyle, which has become the only safe solution to preserve an individual's life. This is what negatively affected the tourism sector, which represents one tenth of global GDP. This has made the world’s tourism councils use virtual reality and their modern technological technologies by adopting a virtual tourism approach to marketing their tourist cities. This research paper aims to highlight Dubai’s experience, which is one of the most prominent cities that have used this approach in order of city marketing during of the Corona pandemic and to stay within the map of global tourist cities.