تسويق منتجات الصناعة التقليدية والحرفية عبر الانترنت– مع الإشارة لبعض التجارب الدولية-

Marketing of handicraft and handicraft products via the Internet-With reference to some international experiences-

Abstract

Abstract:
This study aims to highlight the role that e-marketing can play in introducing and selling
traditional and handicraft products. E-marketing is one of the most important modern marketing
methods because of its characteristics and features that have made it gain the attention of
institutions in different fields of work. In this study, the researchers relied on the deductive
approach, with its descriptive and analytical methods, to try to find out the readiness of the
Algerian traditional industry and craftsmanship to adopt e-marketing, with reference to some
international experiences that sought to rely on information and communication technology in
this important sector. The study concluded that government agencies are first Then the
traditional industry and crafts sector are required to reconsider the issue of digitization and the
continuous training of those in charge of the sector, starting with the creation of special pages,
reaching websites, and benefiting from the leading international experiences in this sector.